Public relations is about the long game strategy. However, disruption reigns supreme in our industry with emerging technologies, evolving audiences, and ever-shifting media landscapes challenging traditional PR practices.
Join the PRSA Tri-State District at "Surviving Strategic Shifts: The Modern Era of PR" our annual District conference on Thursday, May 2 for a full day of keynotes, fireside chats, interstitial sessions and networking with peers and industry leaders. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and actionable steps to take your PR game to the next level.
Whether you are a seasoned communicator or a rising star, this conference is your key to not only survive but thrive in this dynamic era.
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During the conference we will also pay tribute to an industry professional who paved the way for so many in strategic communications and was an advocate and huge supporter of the PRSA Tri-State District, Michael Diamond.
Michael served as clinical assistant professor of integrated marketing and communications at New York University’s School of Professional Studies from July 1, 2018 to July 13, 2024. He passed away on July 13, 2023 at the age of 57 after a year-long battle with cancer. Michael's legacy lives on and continues with the NYU program and the many students he taught and touched.
Future-proof your PR strategy and learn how to adapt and thrive in a rapidly changing media environment. Master the art of storytelling by discovering new ways to craft compelling narratives that resonate with your audience.
And finally embrace emerging technologies as we will explore the power of AI, social media analytics, data measurement and other cutting-edge tools to amplify your PR efforts.
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An accomplished marketing and brand communications strategist, Sukhi Sahni’s career spans public, private and nonprofit sectors. She believes that powerful storytelling is at the heart of good communication and draws on her training as a broadcast journalist to extract truths, push boundaries and challenge the status quo.
The PRSA Tri-State District is grateful to our esteemed sponsors. Sponsors are instrumental in making this conference a reality and providing the best attendee experience. Their generous support allows us to create a platform for knowledge sharing, fostering connections, and driving innovation within the PR industry. We are grateful for their investment in our annual conference and advancing the profession.
Conference Frequently Asked QuestionsÂ
How do I register for the Tri-State District conference?
Register for the meeting by visiting the PRSA Tri-State website and the events page. There, you can complete online registration. PRSA Tri-State accepts all major credit cards, for payment through Stripe.
What is included in the cost of my registration?
You will receive a name badge and program when you arrive on site. With your name badge, you have access to attend all of the keynote sessions, the breakout sessions, interstitials and the Closing Reception.
Are meals included with my registration?
PRSA Tri-State District will provide daily breakfast, lunch, snacks and several coffee breaks throughout the event. The closing reception includes a cash bar.
Can IÂ cancel my registration?
Yes. To cancel your registration, contact PRSA Tri-State directly via email at hello@prsatristate.org. Â After April 30, no refunds will be given for event registrations or special event tickets.
What is the cancellation policy?
We understand life happens. If you need to cancel, up to 10 business days prior to the Tri-State District conference, you will receive a refund minus the administration fee. Cancellations less than 10 business days prior to the event are entitled to a pass for a future conference for either yourself or a colleague from the same company, good for one year.
Can I purchase tickets when I get to the conference?
A limited number of tickets may be available, however, we cannot guarantee the availability of tickets on-site.
Can I see what sessions will be presented before I arrive on site?
Yes. The program for the PRSA Tri-State Conference is posted online as soon as it is finalized.
Does PRSA Tri-State have hotel rooms available for event attendees?
No. PRSA Tri-State does not have a room block for event attendees. However, given the location of the event in midtown Manhattan, PRSA Tri-State will recommend area hotels with reasonable rates. Please make sure to book in advance.
What is the suggested dress code for attending the Tri-State District conference?
The dress code is business casual. This is a professional event, so we ask that attendees dress professional and comfortably. Â
What to do in the case of dietary and other special needs?
If you have any particular dietary needs or require special assistance, please contact PRSA Tri-State Conference Co-Chairs or District Chair and they will get back to you within one business day and be happy to help with your request!
Be Social!
Use social channels to let your network know what you’re learning and experiencing at the conference. We ask that you use the official conference hashtag, #PR3state24 and tag us on LinkedIn, Instagram and X.Â
Area Hotels for Room Reservation: Wednesday, May 1 – Friday, May 3
Hampton Inn Grand Central
231 East 43rd Street, New York, NY 10017
Phone: (212) 897-3385
Average Nightly Rate: $400/night
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Pod 39 Hotel
145 East 39th Street, New York, NY 10016 (Between 3rd & Lexington)
Phone: (212) 865-5700
Average Nightly Rate: $251
Link:thepodhotel.com/pod-39/
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70 Park Avenue Hotel
Kimpton Hotels
New York, NY 10016
Phone: (212) 973-2400
Average Nightly Rate: $270
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Club Quarters – Grand Central
128 East 45th Street New York, NY 10017
Phone: (212) 986-6400
Average Nightly Rate: $320
The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. PRSA is organized into 10 regions, called districts. The PRSA Tri-State District covers New York, Westchester/Fairfield, New Jersey, and Greater Connecticut chapters.
The PRSA Tri-State District is a unified voice for the interests of membership throughout the region to the national office, addressing issues of common interest. These regional groupings of chapters provide support, shared resources, and leadership cultivation for the next generation of professionals to lead the association and serve as advocates for the profession.